Social Pilot review: Best tool to reduce time spent on social media

If you are reading this article, chances are you are worried about the time you have been killing with social media. However, the truth is you also cannot run a business, whether offline or online without proper social media marketing. Here comes the role of social media scheduling tools.

Social scheduling apps are dime a dozen in the market, but you have to be very careful in choosing one, that does your work and save you a buck. Today let me introduce you a tool, which has been around for quite a while, and I am just happy trying my hands over it. You too can use it to reduce time spent on social media.

Social Pilot – Schedule to over hundreds of apps without shelling hard-earned bucks.

HERE IS WHAT MAKES THIS SOCIAL MEDIA TOOL SO SPECIAL.

• Integrate numerous social media accounts on one go.
• Add branding to your Facebook updates with custom apps.
• Add multiple feed URL to promote posts automatically when they go live.
• Create custom groups of connected accounts to post differently based on your audience.

WHAT I LIKED ABOUT SOCIAL PILOT? AND HOW YOU SHOULD USE IT

Here is how to use social pilot app for maximum conversions on social media.

1) CREATE OR LINK TO ACCOUNTS:

On the left bar of the social pilot dashboard, you will find the option to add social accounts. You can add your twitter profile, Facebook and LinkedIn profile, pages, and groups, and your VK account (if you do have one).

HOW TO SAVE TIME: There are options to integrate your other social media accounts using zapier though. You can thus use social pilot to publish your social update to and from  Instagram, Tumblr, wordpress.com etc.

This will save a lot of time of yours by automating social updates. You just have to post from the social pilot dashboards and your content will be floating on every social network.

2) CREATE GROUPS TO MANAGE MULTIPLE SOCIAL ACCOUNTS:

Social pilot allows you to create multiple groups to categorize what you publish and where you do. It is  essential to keep a difference on social platforms.

You can use groups to post one set of updates to one time zone while other sets of updates to other time zones.

HOW TO SAVE TIME: This will help you in saving time by not staying up o update on every time zone.

3) ADD FEED URLS

Social Pilot provides you the option to link to blog feeds so that they are shared as soon as they are published. You, however, have the option to send the feed posts in the queue for further customizations of timings.

This option can be used to share your posts as soon as they are published so that they grab maximum eyeballs. You can also use it to add feed URLs of influencers and your blogger friends to share their content and in return make them good friends.

HOW TO SAVE TIME: This will help you to concentrate in other things post publishing like, blogger outreach and replying to comments rather than posting to social media.

4) BULK SCHEDULING:

How about scheduling over 500 status updates at one go?

Seems impossible? Try Social pilot to schedule over 5oo updates in a .CSV file at a single go. This can be used when you are doing a heavy social media campaign or working on some group projects.
HOW TO SAVE TIME: Do I still have to say it? 

5) LINK SHORTENER:

Social Pilot offers you to shorten your links so that they are easily shared across the channels look clean and are trackable. It however, has the option to use the raw URL as the shared URL.

The other two options include sharing the URL as a goo.gl link or you can connect your bit.ly account to convert those links into bit.ly links.

HOW TO SAVE TIME: No need to track each post on each social network, you can directly have an overview as to which link to how much response.

6) POST SUGGESTIONS:

Don’t know what to write on social media updates? Social Pilot has an advanced algorithm that curates the best content around the world and suggests you for scheduling them on social media so that you save your time finding content to post.

WHAT I DIDN’T LIKE ABOUT SOCIAL PILOT:

• Social Pilot is still lagging behind in supporting Pinterest, the ever-growing social network.
• Social Pilot is a bit clumsy and the learning curve will eat away half of the time you save.

VERDICT:  SHOULD YOU USE SOCIAL PILOT?

It is a very essential tool if used wisely. Therefore, I would recommend social pilot to anyone who wants to save time on social media marketing.

CONCLUDING:

I would say, no matter how many social media marketing tools you use in your strategies, there is no better conversions than the time you yourself spent on social platforms. If you want to lessen your time spent on social media, focus on two to three social platforms rather than playing every ball. Nobody likes to build relationships with robots, so in addition to using automation, try to build genuine and meaningful relationships on social media.